Planning granted for flagship Hard Rock
Belgrave helped to secure consent for a new, flagship Hard Rock in Piccadilly at Westminster City Council’s Planning Committee.
Hard Rock started in Westminster in 1971 and has grown to become a global enterprise, employing 39,000 staff at 220 locations in 70 countries.
The company identified the Criterion Building in Piccadilly as the perfect location for a new global flagship that would comprise retail/café use at ground floor and a restaurant in the basement for 419 diners.
Planning permission was unanimously agreed by Committee, with opening allowed till 02:00 on Friday and Saturday nights.